Posted at 16:06h
We create and manage a lot of Sweepstakes promotions that are designed to drive leads and sales for our advertising and sponsorship partners.
Why do we like Sweepstakes? Because they can attract a lot of consumer attention in a short period of time. And our super-engaged audiences
respond in high levels to them. And if done correctly, they can drive sales for months and months after the promotion is over.
In fact one of our clients, a popular pool builder here in the Valley, closes leads all year long with just one of our Sweepstakes promotions
But generating results like that takes a lot of strategy, airtight execution and, of course, a killer idea. Here are our top insights to turn your next Sweepstakes promotion into a lead generating – and brand building - machine.