Though “Content Marketing” has become a big buzz phrase in today’s marketing circles, it’s really one of the original forms of advertising. The concept is simple for a brand or business: create really good, helpful content – without selling – and consumers will reward you with their loyalty.
It’s why blogging is so important these days. And it’s also why Native Advertising is now becoming so popular: because it allows brands and businesses to tell helpful and entertaining stories on news and information websites like KTAR.com and ArizonaSports.com.
Native Advertising on our websites takes the form of Sponsored Articles, which are vetted by our editorial department to ensure they maintain our high standards of accuracy, credibility and relevancy. Ultimately this means your brand or business will be presented in its most authentic and helpful light to our highly-engaged, information-seeking audiences.
SEE WHAT WE MEAN. CHECK OUT THESE SPONSORED ARTICLES THAT HAVE APPEARED ON OUR WEBSITE