Who says Radio is tough to measure? We’ve been demonstrating its effectiveness for years using phone numbers, website and landing page calls-to-action.
These days, one of the best ways to create immediate response from Radio is by using Text to connect consumers to a mobile website or landing page. After all, most people listen to the radio alone – with their phone.
So using a text call-to-action in our radio commercials is an effective way to convert our audience into your customers.